How It Works

Marketing & AI Tune-Up© is delivered in weekly modules so you can build a usable system without overwhelm. Each week you’ll watch short, focused lesson videos, complete the worksheet pages, and apply the work directly to your business. Week 1 opens immediately. Weeks 2-6 unlock weekly from your start date, so progress stays realistic and sustainable.

Start Anytime

This is a complete Marketing & AI Tune-Up© program with lessons, worksheets, and starter guides. Your modules unlock on a schedule based on your enrollment date. Choose the option that fits the level of support you want: Course Only, Course + Email Support, or Course + Coaching (includes Email Support).

What You'll Walk Away With

By the end of the Marketing & AI Tune-Up©, you’ll have a calm, repeatable marketing system you can maintain + the templates and AI workflows to keep it going without overwhelm. Start anytime and move through the six weekly modules at a steady pace. You’ll walk away with:

  • Marketing Clarity Snapshot (audience, offer, message)

  • Weekly Marketing Rhythm (your realistic schedule)

  • Channel Plan (what you'll share, where, and how often)

  • Content Pillars + Topic Bank (90 days of ideas)

  • AI Workflow Templates (research -> planning -> drafting -> repurposing, while keeping your voice)

  • 90-day Action Plan (priorities, next steps, and what to stop doing)

  • Simple Scorecard (track what's working and adjust)

Course curriculum

    1. Welcome to the Marketing & AI Tune-Up

      FREE PREVIEW

    2. Resources: Prep Week Checklist (PDF)

      FREE PREVIEW

    3. Starter Guide for Marketing & AI Tune-Up©

      FREE PREVIEW

    4. Starter Guide for ADD-ON Email Support

      FREE PREVIEW

    5. Starter Guide for ADD-ON Coaching Support

      FREE PREVIEW

    1. Lesson 1: The New Marketing Landscape: What This Course Will Do for You

    2. Lesson 2: Small Business Marketing Today: Why It Feels Hard

    3. Lesson 3: Buyer Behavior Shifts: How People Decide Now

    4. Lesson 4: Old vs. New Marketing: What Actually Works Now

    5. Lesson 5: The Trifecta Framework: Strategy, Content, Systems

    6. Lesson 6: Where AI Fits: Helpful, Human, and Grounded

    7. Lesson 7: Quick Wins, Mindset, and What’s Next

    8. A Note About Your Resources (Downloads)

    9. Worksheets - The New Marketing Landscape - Module 1

    10. Resources: Module 1 Slides (PDF)

    1. Lesson 1: Strategic Foundations: What We’re Building

    2. Lesson 2: Strategy + Persona: Who You’re Really Talking To

    3. Lesson 3: SWOT + Buyer Language: Turning Insight into Better Messaging

    4. Lesson 4: Value Statement + Offer Ladder: Make the Next Step Clear

    5. Lesson 5: Signature Offer + Goals: Your Marketing “Home Base”

    6. Lesson 6: AI for Insights + Messaging: Using AI Without Losing Your Voice

    7. Lesson 7: Quick Wins + Strategy Quote + What’s Next

    8. Worksheets - Strategic Foundations - Module 2

    9. Resources: Module 2 Slides (PDF)

    1. Lesson 1: Content That Converts: What “Conversion” Really Means

    2. Lesson 2: Content Pillars: Stop Reinventing Content Every Week

    3. Lesson 3: Buyer Journey Content: Awareness → Trust → Action

    4. Lesson 4: Anchor Format + Repurposing: One Strong Piece, Many Uses

    5. Lesson 5: AI for Content: Ideas, Outlines, Drafts, and Repurposing

    6. Lesson 6: Realistic Content Rhythm: A Schedule You Can Actually Maintain

    7. Lesson 7: Quick Wins + Quote + What’s Next

    8. Worksheets - Content That Converts

    9. Resources: Module 3 Slides (PDF)

    1. Lesson 1: Channels & Funnels: Building a Clear Path to Work With You

    2. Lesson 2: Choose Your Core Channel Trio: Home Base, Stay-in-Touch, Discovery

    3. Lesson 3: Map Your Funnel: From First Contact to Next Step

    4. Lesson 4: Channel Essentials: What Each Channel Must Do Well

    5. Lesson 5: AI for Funnel Assets: Faster Drafts, Better Clarity

    6. Lesson 6: Metrics That Matter: Know What to Adjust Without Overthinking

    7. Lesson 7: Quick Wins + Quote + What’s Next

    8. Worksheets - Channels and Funnels

    9. Resources: Module 4 Slides (PDF)

    1. Lesson 1: AI Workflows & Systems: Make It Repeatable

    2. Lesson 2: Tools vs. Workflows vs. Systems: The Clarity That Reduces Overwhelm

    3. Lesson 3: Your Content Workflow: Anchor → Repurpose → Publish → Follow Through

    4. Lesson 4: Research & Planning Workflow: Stop Guessing What to Post

    5. Lesson 5: Follow-Up Workflow: The Quiet Driver of Revenue

    6. Lesson 6: AI Inside Your Workflows: Faster Steps, Same Human Judgment

    7. Lesson 7: Systems Support: Templates, Light Automation, and Busy-Week Backup

    8. Lesson 8: Guardrails: Voice, Ethics, and Quality Control

    9. Lesson 9: Quick Wins + Quote + What’s Next

    10. Worksheets - AI Workflows & Systems

    11. Resources - Module 5 Slides (PDF)

About this course

  • $349.00
  • 62 lessons
  • 2 hours of video content

Meet Your Instructor

Karen Whalen

Senior Instructor

I’m a marketing educator and the founder of Whalen Marketing. I created the Marketing & AI Tune-Up© to help entrepreneurs and marketers build a calm weekly marketing rhythm and use AI in a practical, human-first way without losing their voice. I spent 14 years teaching senior-level marketing at UW–Whitewater and have nearly two decades of experience as an entrepreneur, training director, marketing manager, and brand manager. In this program, you’ll build clear messaging, a realistic weekly rhythm, and a 90-day plan you can follow. My approach is teacher-first and practical. We focus on clear strategy, calm systems, and AI workflows that help you make steady progress without overwhelm.

FAQ

  • When can I start?

    Start anytime.

  • How does the 6-week schedule work?

    Week 1 opens immediately. Weeks 2 to 6 unlock weekly from your start date.

  • How long do I have access to the course?

    You have access for 90 days from enrollment. The course is designed to be completed in 6 weeks, and you can revisit lessons, worksheets, and downloads throughout your access period.

  • What support options are available?

    Course only, weekly email support, or weekly 1 to 1 coaching. Support, if added, starts when you open the course and runs for 6 weeks with one touchpoint per week.

  • Will this work if I'm in a busy season?

    Yes. This is designed for busy schedules. On a busy week, do the weekly minimum and keep moving. If you fall behind, that is okay. With 90 days of access, you can skip a week or two and still catch up. The goal is consistency, not perfection.

  • Do I need to be good at marketing or AI to do this?

    No. I will walk you through the fundamentals and show you how to use AI responsibly for research, planning, drafting, and repurposing.

  • What if I'm still unclear about my mission, message or how all the pieces fit together?

    That’s okay. You do not need to have everything fully figured out before you start. The Marketing & AI Tune-Up© is designed to help you clarify your direction, simplify your message, and turn your ideas into a realistic weekly marketing plan. If you have a lot of pieces but are not sure how to pull them together, this program is meant to help with exactly that.

  • What tools do I need?

    A computer, internet access, and an email address. You can use your preferred AI tool. I will include examples with ChatGPT.

  • What if I join and it's not for me?

    I want you to feel good about your decision. I do not offer cash refunds, but if you email me by the end of Week 1, I will convert your purchase into 1 to 1 coaching credit you can use toward private sessions at my current rate of $250 per 60 minutes until the credit is used. Email [email protected]

Ready to start?

Start anytime. Week 1 opens immediately, and you have 90 days of access

Enroll Now