2026 Cohort Program Dates

Winter Founders Cohort:  January 26 to March 8, 2026 |  Special Price 497 Spring Cohort:  April 6 to May 17, 2026 | Regular Price 797 Summer Cohort:  July 6 to August 16, 2026  | Regular Price 797 Fall Cohort:  September 14 to October 25, 2026 | Regular Price 797

Who This Program Is For

This program is designed for founder-led, service-based businesses and solo professionals who are doing their own marketing and feel stretched thin. You may have a website, a few active channels and occasional bursts of content, but no clear system. You are curious about AI and want to use it thoughtfully, without losing your voice or adding more complexity.

What You Walk Away With

Across six modules, you create a clear 90-day marketing plan, a focused set of content pillars, and a simple path from first contact to paying client. You design AI-supported workflows for research, planning, writing and repurposing so your marketing feels more organized and repeatable. By the end, you have a weekly rhythm and a small scorecard that help you stay consistent without needing to be everywhere.

How the 6-Week Cohort Works

Each week you get short, focused lessons plus worksheets that guide you through applying the ideas to your own business. Live sessions on Thursdays at 11:00 a.m. CST give you space to ask questions, see real examples and get feedback as you build. Between calls, you work through one module at a time, so you are not just learning concepts but putting a real, usable system in place.

About the Course

Marketing & AI Tune-Up is a 6-week guided cohort that combines practical marketing strategy with grounded, real world use of AI. The course is built for small business owners and solo professionals who want a focused plan, not a pile of tactics. Each module layers on the last: you start with a clear view of the new marketing landscape, then define your strategy, content, channels, AI workflows and a 90-day plan you can actually follow. The course mixes short lessons, structured worksheets and live sessions so you can move from ideas into action. You create your own content pillars, simple funnels and AI-supported workflows using your language and your examples, not generic templates. By the end, you have a realistic weekly rhythm, a small set of meaningful metrics and the confidence to keep using AI as a calm, practical partner in your marketing.

Meet Your Instructor

Karen Whalen is a marketing strategist, educator and business owner who has spent her career helping people feel more confident with digital tools. She has more than 14 years of experience teaching senior-level digital marketing and AI courses at the university level, along with nearly two decades in roles such as brand manager, marketing manager, training director and entrepreneur. Through Whalen Marketing, Karen works directly with small business owners, solo professionals and teams who want practical structure instead of constant marketing overwhelm. Her approach blends strategy, simple systems and thoughtful use of AI so that marketing feels organized, sustainable and aligned with real business goals. In Marketing & AI Tune-Up, Karen brings that same steady, hands-on style to a small group setting. She focuses on clear explanations, real examples and step by step worksheets that help you make decisions, not just consume information.

The Program

7 Chapters · 8 Lessons

  1. 1

    Program Kick-Off and Orientation

    1. (Included in full purchase)

      Program Kickoff & Module 1 Overview (Live Session)

  2. 2

    Module 1: The New Marketing Landscape

    1. (Included in full purchase)

      Lesson 1: Welcome to Module 1

    2. (Included in full purchase)

      A Note About Your Resources (Downloads)

  3. 3

    Module 2: Strategic Foundations

    1. (Included in full purchase)

      Lesson 1: Welcome to Module 2: Strategic Foundations

  4. 4

    Module 3: Content That Converts

    1. (Included in full purchase)

      Lesson 1: Welcome to Module 3: Content That Converts

  5. 5

    Module 4: Channels and Funnels

    1. (Included in full purchase)

      Lesson 1: Welcome to Module 4: Channels & Funnels

  6. 6

    Module 5: AI Workflows & Systems

    1. (Included in full purchase)

      Lesson 1: Welcome to Module 5: AI Workflows & Systems

  7. 7

    Module 6: 90 Day Plan & Rhythm

    1. (Included in full purchase)

      Lesson 1: Welcome to Module 6: 90-Day Plan & Rhythm

Ready to build a marketing system you can sustain?

If you are tired of scattered efforts and guessing at your marketing, this cohort gives you a clear 90-day plan, simple workflows and practical ways to use AI. Over six weeks, you move module by module, with live support, to focus on the channels that matter, create content that fits your clients and establish a weekly rhythm you can maintain

$497.00

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